URWAN: Premium Performance Denim | Ultra-Comfortable Luxury Jeans Made in India Looking for the best premium jeans that combine luxury comfort, workwear durability, and modern style? Discover URWAN, India’s top luxury denim brand focused on ultra-comfortable performance jeans designed for the modern professional. Whether you’re at work or off-duty, URWAN jeans deliver the perfect blend of comfort, fit, and style. Founded in Bangalore by a Statistician (Sourav) and a Tech Professional (Abhishek), URWAN was born out of frustration with the fast fashion denim industry and a lack of truly well-made, long-lasting jeans. They asked a simple but powerful question: Why is it so hard to find jeans that truly fit, feel great, and last? That question sparked a movement—and a mission: to craft the perfect pair of jeans. At URWAN, every pair of premium jeans is designed with precision and crafted using performance-driven fabrics, custom heavy-duty stitching machines, and advanced denim finishing.